We’re working to encourage consumers to shop at locally-owned businesses, keep money in their communities, and contribute to a sustainable economy.

Posts from the “Link” Category

Towards a Localist Policy Agenda

Link

We need to use our political muscle as citizens to level the playing field and to make the job of growing local economies easier. We’re much more powerful as citizens than we are as consumers. Corporations know this, which is why they are always talking about us and positioning us as consumers, while weakening our authority as citizens. We need to reclaim our citizenship and start advancing change not just in terms of buying locally or even investing locally, but in joining with our friends and neighbors to remake public policy.

READ MORE

The store next door: On the rise of local markets

Link

The rise of shopping local is not a trend. At its core, it is an issue of community. It is about what a community needs and what a community does not realize it needs.

Check out this great article about the rise of local markets in Chicago. Shopping local doesn’t necessarily just mean purchasing from a neighborhood store–it’s a way of supporting the community and lowering the costs and environmental impact of purchasing an item from across the country or the globe. “It is a mutually-beneficial experience. More than just faceless transactions, it is a way for customers to know more about the things they buy and business owners to know more about the people that want to buy their goods.”

READ MORE

4 Ways to Develop Effective E-mail Campaigns

Link

This great post from Independent We Stand explains how you can used integrated e-mail campaigns to easily and cost-effectively stay in touch with your small business’s customers and prospects. By setting goals for your campaigns, following up with automated, action-triggered e-mails, offering strategic promotions and personalized deals, and sending out a monthly newsletter to keep customers engaged year-round, you can develop customer trust, increase awareness of your business, and drive sales.

READ MORE

Vote with your dollars

Link

We have the potential to use our economic power and shift our support to businesses that provide quality jobs, respect the environment, and maintain the unique character of our communities. It is up to each of us to look deeply at ourself and our spending patterns to understand the impact of our economic actions. If we can do this collectively, we can leverage our full potential as economic citizens.

READ MORE

What are you doing to cultivate customer loyalty?

Link

When was the last time you spent money or resources on making your customers feel appreciated? A focus on customer appreciation isn't just a best practice -- it could mean the difference between failure and survival in today's word-of-mouth driven economy.

READ MORE

Customers fall in love

Link

Consumers don’t fall in love with your brand and become Brand Advocates by being pushed into sales; they fall in love with your high quality product, excellent customer service, and a consistently enjoyable experience – all natural byproducts of strong relationships.

READ MORE

Cheaper doesn’t create loyalty

Link

Cheaper is the last refuge of the person who's not a very good marketer. Cheaper is easy and cheaper is fast and cheaper is linear and cheaper is easy to do properly, at least at first. But cheaper doesn't spread the word (unless you are much cheaper, but to be much cheaper, you need to be organized from the ground up, like Walmart or JetBlue, to be cheaper). They are, you're not.

READ MORE